Student Learning Outcomes (SLOs) at College of San Mateo
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Student Learning Outcomes (SLOs)
Certificate of Achievement: Marketing Management

Upon successful completion of this certificate, students will be able to:
  1. Critically analyze marketing management concepts and principles as applied to a business situation.
  2. Describe how to apply marketing to the global marketplace.
  3. Explain the elements of the process of marketing process and how to apply them to marketing situations.
  4. Define marketing and explain different marketing strategies.